Traditional yet progressive: serien° umerica and the Renaissance of Textures

A place, a surface and its texture – these are the raw materials from which everything is created. Starting from structures found in everyday life and in nature, which are deconstructed and reassembled in different ways before added onto different fabrics, the designer pieces of this beautiful new serien° umerica collection are created. Awesome bew styles are now available in our NOBANANAS online shop.

Designers Maria De Ambrogio and Stella Tosco continue to surprise from season to season with unique and unmistakably creative serien° umerica creations made in the heart of Turin, Italy. Their goal is to combine innovative and experimental design with uncomplicated wearability and coolness. The base of the designs is usually a simple shape, which is then given the characteristic serien° umerica signature through complex surfaces. All the masterfully thought-out details only become visible up close: transparencies, lines, reliefs. All elements to highlight the manufacturing process and the soul of the fabrics, while emphasizing the quality of the yarns used.

serien° umerica has been committed to a perfect balance between innovative technologies and respect for tradition and craftsmanship since the label's launch in 2009, and is always looking for new ways to achieve this harmony. By collaborating with photographers and artists and by handcrafting each single garment, precious designer pieces of elegant aesthetic purity and beyond short-lived trends are created.

We have edited an exclusive serien° umerica selection for you, which we love to present to you in our NOBANANAS online shop. You'll for example find a silk dress and a silk shirt featuring a very special print with a regional reference to the place of their manufacture. The flowing material is decorated with a photograph of the Porta Palazzo, a market place in Turin. The great shots were taken from the air with a drone, were then deconstructed and reassembled to create a creative and expressive pattern. We immediately lost our heart to all the lightweight summer shirts in the collection: open knit patterns, batik dyeing, ribbed knit details and extravagant textures create the unique serien° umerica look. Combined with a jumpsuit or pants, you'll have your new spring outfit edited in no time. We wish you much joy with this unique collection!

By the way: In our NOBANANAS SALE you will find more serien° umerica items from past seasons – all 50% off.